Shawn Joseph — Sr. AI Solutions & Salesforce Analyst

About

AI fluency meets platform mastery

Bridging AI intelligence with enterprise CRM.

Shawn designs and deploys intelligent automation tools that help organizations operate more efficiently and make better data-driven decisions. With over five years of experience training and evaluating large language and computer vision models for global technology leaders including Google and Meta, he brings deep hands-on expertise in AI quality, model behavior, and scalable system performance.

In addition to his AI specialization, Shawn configures integrated CRM solutions across Salesforce Sales Cloud, Agentforce, and Revenue Operations — ensuring that intelligent automation is seamlessly embedded into core business workflows. Outside of technology, Shawn is passionate about urban forest restoration and street tree stewardship.

AISymmetric — Sr. AI Solutions & Salesforce Analyst

Career

Professional experience

AISymmetric Aug 2025 — Present

Salesforce AI Administrator

Delivered Salesforce Sales Cloud QuickStart implementation, configuring Sales Engagement, Salesforce Dialer, and Agentforce SDR
Designed and launched multi-stage automated sales cadences including 7-day lead qualification and 14-day nurturing sequences
Executed bulk ETL data migration of 3,500+ contact records from legacy CRM into Salesforce, mapping 101 custom fields
Configured Marketing Cloud Account Engagement including email sending domain/DNS setup, form handlers, and campaign automation
Built Lead routing automation using Record-Triggered Flows and queue assignment logic

WeLocalize Jan 2025 — Present

Vendor Auditor / Digital Content Evaluation Specialist

Conduct 20+ weekly quality audits on App Store search result ratings against platform guidelines
Evaluate and label 30+ hourly search query results using multi-point annotation scales to optimize algorithm rankings
Maintain vendor disagreement rate below 20% through filtering and auditing curated task submissions

TELUS Digital Nov 2021 — Jan 2025

Internet Assessor / Search Engine Evaluator

Optimized search engine algorithm effectiveness by analyzing 50+ search queries daily, maintaining above 85% accuracy
Enhanced AI model performance by identifying hallucinations, canned responses, and annotation errors across LLM outputs
Evaluated AI-generated content across 30+ daily prompts for helpfulness, accuracy, safety, and alignment
Improved AI training datasets through meticulous data annotation including audio transcription and voice labeling

Trademark Engine Mar 2022 — Oct 2023

Trademark Documentation Specialist

Processed 50+ daily USPTO trademark applications maintaining above 90% accuracy
Reduced filing errors by 15% through quality assurance reviews
Refined product/service descriptions using Microsoft Copilot and prompt engineering for USPTO compliance

Skills & Technologies

Technical expertise

☁ Salesforce

Sales Cloud Marketing Cloud Sales Engagement Agentforce Data Cloud CPQ Flow Builder

❖ AI & Quality

LLM Evaluation Computer Vision Data Annotation AI Quality Assurance Model Behavior Analysis

⚙ Competencies

CRM Implementation Business Process Automation Data Migration (ETL) Technical Documentation Cross-Team Collaboration

⚖ Tools

Salesforce Dialer Object Manager Permission Sets Data Loader Bulk API

Certifications

Professional credentials

⚡

Certified Salesforce Administrator

March 2024

✶

Certified Salesforce Agentforce Specialist

January 2025

Education

Academic foundation

Marist College

Bachelor of Science, Digital Media

Poughkeepsie, NY — May 2019

Climb Hire

Salesforce Administrator Learning Track

San Francisco, CA — April 2024

ShawnJoseph